Xeikon launches new instant variable data tool


By Wayne Robinson | November 24, 2021

Development of digital printing solutions Xeikon has launched VariOne, a new instant variable data generation tool for the Xeikon X-800 digital front-end.

Each label is different: Xeikon VariOne

The company claims that integrated software innovation can “immediately” generate and print unique creative designs, based on image or vector graphics, in complex “endless” patterns.

Xeikon says VariOne was developed and designed to add value and benefit brand owners, designers, illustrators, printers, converters and consumers.

It states that VariOne can achieve the highest levels of variable imaging possible today. The new VariOne will be commercially available as an option for systems running X-800 version 7.00 or higher.

Jeroen Van Bauwel, Director of Product Management at Xeikon, said: “Printing is becoming more and more personalized and valuable. With VariOne, Xeikon has made a significant leap forward in its research and development and now offers whole new horizons of differentiation. With VariOne, it is possible to create thousands of individual clips from a basic design. With our new integrated variable data solution integrated into Xeikon’s digital front end, the possibilities for producing unique images are limitless on our dry toner and inkjet presses. Xeikon’s strategy is to further extend the capabilities of its X-800 workflow and expand the range of possible applications.

In the fight against counterfeiting, which can impact consumer safety, brand owners are looking for new software technology solutions with additional image and text capabilities, and with hidden techniques for tracking and tracing items. such as unique patterns and images, hidden codes and guilloches. VariOne can be used as a tool to add an extra layer of security.

With Xeikon’s VariOne, the creation of personalized images can be fully automated within the printing process. The functionality of the software makes random selections from zero to millions. This variable data application offers endless uses and variations. What sets this innovation apart is the immediacy of the process. VariOne can immediately process, format and print unique creative designs featuring varying patterns with random elements and the widest range of color combinations. Unique designs can be created on the fly and in minutes in a variety of unique patterns.

According to Xeikon, the advantage of VariOne is the utter uniqueness of each design, which can be database driven or randomly created from bitmap or vector images, creating new and unusual designs in the millions. of surreal shapes, styles and effects. Brand owners will be able to use this opportunity in a variety of industries with different applications for fashion magazines, retail catalogs, tourism marketing, promotional material for football competitions or film festivals, as well as premium label and packaging applications.


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