VITEC GROUP ANNOUNCES BRAND CHANGE FROM VIDENDUM PLC and VITEC IMAGING SOLUTIONS TO VIDENDUM MEDIA SOLUTIONS
More than a simple name change, Videndum sums up the growing ambitions of the Group and marks a new stage in its evolution.
Building on the structural change and growth of our end markets, and our market leadership positions, we are taking this opportunity to refresh and reframe our brand. “Videndum” is a Latin name – meaning “Must See” or “Must See” – and better reflects our focus and opportunities in the multiple market segments of the growing content creation industry in which we operate.
The Group retains its structure in three divisions, each division also taking the name of Videndum:
Vitec Production Solutions – Videndum Production Solutions
Vitec Creative Solutions – Videndum Creative Solutions
The rebranding of Videndum Media Solutions marks a fresh start and reflects recent growth within the Division. Earlier this year, Videndum Media Solutions significantly expanded its capabilities in the audio market, when it acquired premium microphone brand Audix. The acquisition expanded the division’s customer base in the content creation market, placing the premium brand Audix alongside other market leaders – and Videndum Media Solutions’ brands – JOBY and Rycote. Audix develops products for studio and live applications; JOBY serves the growing segment of influencers and vloggers; and Rycote is dedicated to broadcast/production professionals. Audix brings strong R&D and innovation capabilities to the division’s entire microphone line.
The Division is seeing an unprecedented amount of content being produced and shared on digital platforms:
1. Increased global internet usage continues to drive demand for high-quality visual content on e-commerce and branded websites. Manfrotto photographic equipment and lighting and Savage backgrounds provide the perfect solutions for studio, commercial and still product imagery.
2. On social media platforms, more than 40 million people consider themselves creators, seeking to monetize the distribution of short video content and grow their audience. JOBY is the go-to brand for a generation of creators seeking growth and has expanded its ecosystem to include audio and digital platforms and products.
3. Video on demand and subscription TV channels, such as
4. Strong growth in the live video streaming market, especially with gaming content and enterprise applications, is driving demand for JOBY and Manfrotto which offer complete setups for home or office studios.
Videndum Media Solutions will continue to innovate and bring to market new audio capture products, vlogging accessories and professional equipment for retail e-commerce and mechatronic products, while simultaneously expanding its own e-commerce channel. As a values-driven organization, social responsibility remains a guiding principle for the Division. We are strengthening our commitment to environmental sustainability which will play a key role in our future product development, especially with our Lowepro and Gitzo brands further evolving their green strategies.
In a statement, the CEO of Videndum Media Solutions
Videndum (formerly known as
Videndum’s clients include broadcasters; film studios; production and rental companies; photographers; freelance content creators; vloggers; influencers; players; professional sound teams and companies. Our product portfolio includes camera mounts; video transmission systems and monitors; live streaming solutions; smartphone accessories; robotic camera systems; blowers; LED lighting; mobile power; Bags; backgrounds and motion control; audio capture and noise reduction equipment.
We employ approximately 2,000 people worldwide in 11 different countries and are organized into three divisions: Media Solutions; Production solutions and creative solutions.
More information on www.videndum.com
LEI number: 2138007H5DQ4X8YOCF14
About Videndum Media Solutions
Videndum Media Solutions is a
About Videndum Production Solutions
Headquarters in Bury
Comprising the Anton/Bauer, Autocue, Autoscript, Litepanels, OConnor, Quasar Science, Sachtler and Vinten brands, products include fluid heads, tripods, lighting batteries, teleprompters and specialty camera systems. It also provides high-end services such as equipment rental and technical solutions.
Videndum Production Solutions has manufacturing and R&D centers in the United States,
About Videndum Creative Solutions
Comprising the brands Teradek, SmallHD, Wooden Camera and
Creative Solutions has manufacturing and R&D centers in the United States,
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