TEST and Hi cheese Co. will sell “NOZON”, the world’s first magnetic clothing photography hanger to make clothing photos simple and beautiful for everyone
TOKYO, October 7, 2022 /PRNewswire/ — TEST Co., Ltd. and professional photographer Tomooh Nozawa of Hi cheese Co., Ltd. have developed “NOZON”, a magnetic hanger designed for use in the fashion industry as a photography aid. Its marketing starts on the NOZON site ( https://nozon.shop/en ) of October 7, 2022.
– Anyone can easily photograph clothes for online stores
The problem with conventional shooting methods is that it takes time, technique, cost, and space to convey the detail and feel of clothing materials to clients. By placing NOZON inside the garment and hanging it on the wall with magnets, gravity creates natural folds and drapes, allowing users to take photos that bring out the nuances of the garments.
– Time saving and high quality
During the development of NOZON, from prototype to final product, many aspects including accessories and product specifications were carefully considered. NOZON is available in three sizes, S, M and L, to support different types of clothing. To attach the steel plates to the walls, thumbtacks or double-sided tape can be used depending on the material. After the steel plates are fixed, use NOZON to fix the clothes to the wall and get ready for the photo shoot. The natural folds and drapes happen with gravity, making it possible to shoot clothes with their styles intact. Subtle adjustments to garment positioning are easily made with magnets.
– Not just for the photoshoot
Since the clothes do not need to be hung, the walls of stores or event booths can be used to save space. Additionally, clothing can be displayed without using torso or full body mannequins.
– How to use NOZON
– Start of sales on the NOZON website on October 7.
NOZON promotional video:
– How NOZON started
With the expansion of EC sales and the use of social media in the fashion industry, the importance of photoshoot – not only models wearing products, but also product photography showcasing the product on Internet in an easy to understand format – is also increasing. Professional photographer Nozawa was inspired to develop NOZON as his customers and colleagues increasingly asked if there was a way to take product photos more easily with better results.
– Fixed issues for photography
When photographing clothes using hangers, mannequins, or flat lay images, the problem was time, technique, cost, and space. There was clearly a limit to showing the detail and feel of the material in the best possible condition to customers using conventional photography.
– Trial and error solution
To solve this problem, Nozawa applied the magnet shooting technique he practiced during his studio days and created prototypes by attaching magnets to wooden frames. Using the prototypes, Nozawa tried to shoot paper background photos glued to a steel plate, and the photos turned out to be something close to what he envisioned. And after a few years of trial and error, the current form was achieved.
SOURCE TEST Co., Ltd.