Ricoh Announces HD PENTAX-D FA MACRO 100mm F2.8ED AW Lens

The macro lens for use with PENTAX DSLR cameras features a new optical design for dramatically improved imaging power;

The special-edition silver model will be available in a limited quantity of 300 units worldwide

PARSIPPANY, NJ, October 19, 2022 /PRNewswire/ — Ricoh Imaging Americas Corporation today announced the PENTAX-D FA MACRO 100mm F2.8ED AW HD Lens, the first PENTAX macro lens to feature an All Weather (AW) dust and weather resistant construction. Incorporating a new optical design developed using the latest optical design technologies, the lens optimizes image resolution and contrast, even at full aperture, and delivers clear, high-quality images.

When mounted on a dust and weather sealed PENTAX DSLR camera body, the new PENTAX-D FA MACRO 100mm F2.8ED AW HD Lens creates an extremely reliable and durable imaging system that performs superbly in demanding shooting conditions, such as snow, mist, rain, or in locations prone to splashing or splashing water.

Despite the new optical design and AW construction, the new lens is almost as compact as its predecessor (the smc PENTAX-D FA MACRO 100mm F2.8 WR). It features a new exterior design and incorporates PENTAX’s original Quick-Shift focusing system, allowing the photographer to instantly switch from autofocus to manual mode once the subject has been brought into focus by the system. camera autofocus.

| Pricing and Availability |

The black HD PENTAX-D FA MACRO 100mm F2.8ED AW lens will be available late November 2022 at www.us.ricoh-imaging.com as well as at authorized Ricoh Imaging outlets at the manufacturer’s suggested retail price of $549.95.

In addition to the standard black model, the HD PENTAX-D FA MACRO 100mm F2.8ED AW lens will also be available in a special edition silver model, limited to just 300 units worldwide. The special edition silver model will be available at the start November 2022 at www.us.ricoh-imaging.com at the manufacturer’s suggested retail price of $549.95.

| Main characteristics of the
HD PENTAX-D FA MACRO 100mmF2.8ED AW |

1. Exceptional imaging performance made possible by the latest optical design technologies

   The lens incorporates an ED (Extra-low Dispersion) glass optical element and two anomalous dispersion glass optical elements to compensate for various aberrations and minimize the generation of unwanted violet fringing. This is combined with the high-quality multi-layer HD (High Definition) coating, which significantly reduces the average reflectance in the visible ray spectrum to less than 50% compared to conventional models, and the innovative FREE focus (extension of fixed rear element). system. Together, these technologies effectively reduce the generation of flare and ghosting across the entire focus range – from minimum focus distance to infinity – and deliver clear, high-quality images. The lens also provides life-size magnification in close-range shooting to capture dramatic, finely detailed close-up images.

2. Dust- and weather-sealed AW construction for exceptional outdoor shooting reliability

   Ready for inclement weather conditions, the lens features dust and weather resistant AW (All Weather) construction for the first time in a PENTAX macro lens. This reliable construction prevents the intrusion of dust and moisture into the lens body, using six sealing parts to optimize air sealing performance. When mounted on a dust and weather sealed PENTAX DSLR camera body, it creates an extremely reliable and durable imaging system that performs flawlessly in demanding shooting conditions, such as snow , fog, rain, or in locations subject to water splashing or spraying.

3. Exclusive exterior design and exceptional operability

   The lens has an attractive and sleek appearance, with metal exteriors meticulously machined from high-grade aluminum. Its focus ring features PENTAX’s original Quick-Shift focusing system, which allows the photographer to instantly switch from autofocus to manual mode once the subject has been brought into focus by the camera. camera autofocus system. This single-action operation ensures a smooth and comfortable focus mode switching maneuver during manual focus shooting for greatly improved operability.

4. Compact and lightweight design for excellent maneuverability

   Despite the improved imaging power made possible by the new optical design and outstanding AW construction, the lens is nearly as compact and lightweight as the smc PENTAX-D FA MACRO 100mm F2.8 WR (launched in December 2009), with exceptional weight distribution, ergonomics and maneuverability.

5. Other Features

• A working distance of 5.1 inches (13 centimeters), at life-size magnification, to aid in shooting typically uncooperative subjects, such as insects
• Individual serial number assigned to each lens: black model starts at 0000001, silver model starts at 1000001
• Circular diaphragm to produce natural beautiful bokeh (defocus) from open aperture to F5.6, while minimizing the streaking effect of point light sources
• SP (Super Protect) Coating applied to the front optical element to keep the front surface free of dust or smudges

| About Ricoh Imaging Americas Corporation |

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company, Ltd. Ricoh empowers digital workspaces using innovative technologies and services that enable people to work smarter. For more than 85 years, Ricoh has been at the forefront of innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras and industrial systems. . Based at TokyoRicoh operates in approximately 200 countries and regions.

Asahi Optical Joint Stock Co. was founded in 1919 and launched its first SLR camera in the 1950s under the name PENTAX. Over 100 years later, now part of the Ricoh Group, Ricoh Imaging continues to produce the heritage-rich and award-winning PENTAX range of DSLR cameras, lenses and sports optics. Ricoh’s sleek and compact digital camera offering is known for its extensive and unique set of features.

For more information, please visit www.us.ricoh-imaging.com

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are the registered trademarks of their respective companies.

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SOURCE Ricoh Imaging Americas Corporation