Leica admits product price hikes
May 5, 2022
The latest photo equipment companies to comment on possible product price hikes are Leica, Sigma and Zeiss, with Leica admitting to raising prices on ‘a number of items,’ during April 2022.
It’s unclear which Leica products have gone up in price, but Leica Camera UK managing director Jason Heward said amateur photographer‘We managed to keep price increases to a minimum and absorbed most of the impact of escalating component and material costs. We don’t expect any further increases yet and will do everything we can to absorb the ever-increasing manufacturing costs.
Increase in minimum prices
Meanwhile, Sigma and Zeiss both said amateur photographer they try to limit the rise in equipment prices as much as possible.
Sigma Imaging UK told AP: “Our headquarters in Japan constantly reviews prices to keep Sigma products as competitive as possible. Some variables are beyond our control, such as rising freight costs and the impact of the COVID pandemic, which we continue to monitor.
Meanwhile, Zeiss commented, ‘“We always try to keep price increases to a minimum. Whenever possible, we try to compensate for the additional costs, but this is not always possible.
Panasonic price freeze
News of the product price hike comes just a week after Panasonic Europe revealed to AP that there would be no price hikes on Panasonic cameras or lenses.
This means there is no price increase for Panasonic’s new flagship LUMIX GH6 Micro Four Thirds camera or the 24.2MP full-frame LUMIX S5 model.
Panasonic’s “price freeze” came shortly after OM Digital Solutions (formerly Olympus Imaging) told AP that prices for its lenses would rise, but not camera bodies.
This means that the OM System OM-1 MFT camera launched in 2022 will remain at the same price (around £1,999 body-only) for the immediate future.
To find out exactly what some of the leading photographic equipment is doing with regards to product pricing, please see the official company statements below…
Jason Heward, MD of Leica Camera UK, revealed to AP, “Our products have a very long life cycle and we review their prices on an annual basis, the last one was on April 1 . We managed to keep price increases to a minimum and absorbed most of the impact of escalating component and material costs. On April 1, we increased the prices of a number of items. We don’t expect any further increases yet and will do everything we can to absorb the ever-increasing manufacturing costs. It’s hard to predict the future and it would be foolish of me to try. Any company sourcing materials in such a volatile market, especially those committed to using the best materials, needs some degree of flexibility on future pricing. We remain faithful to offering the best products whose value must be measured by their quality and longevity.
“The price increase will apply to all imaging products except; Sport Optics, accessories and some new products including the Nikon Z 9. New prices will apply to all new orders that ship after April 1, 2022. We have had to increase our prices due to increased component costs and logistics. We have explored all options to absorb them, but unfortunately we have to increase costs to maintain production.
OM Digital Solutions (formerly Olympus)
“We recently adjusted the prices of some lenses due to changes in component costs, but we have no immediate plans for more lens or housing changes. As anyone can imagine, the situation is constantly under review with the current volatility of global supply chains.
A Panasonic Europe spokesperson revealed, “We are happy to say that all cameras in our G Series Micro Four Thirds and S Series Full Frame ranges will not be priced up. There is also no price increase for the lenses.
Tim Berry of Sigma Imaging UK told AP, “We do not comment on possible future price movements, mainly for commercial reasons. But I can say that our headquarters in Japan are constantly reviewing their prices to keep Sigma products as competitive as possible. It should be noted that given As our cameras and lenses are designed and manufactured in our only factory in Aizu, Japan, we have a very stable production process that is generally less exposed to fluctuations in global supply issues, and the resulting variations in production costs , than most other image makers. This helps us keep our prices and product availability relatively constant. That said, some variables are beyond our control, such as rising freight costs and the impact of the COVID pandemic, which we continue to monitor.
Zeiss told us, “We always try to keep price increases to a minimum. It’s been tough lately with the added costs of Brexit, rising commodity costs and now inflation. Whenever possible, we try to compensate for the additional costs, but this is not always possible.
April prices rise
Product pricing updates from Leica, Sigma and Zeiss come the month after Fujifilm Japan confirmed a price hike of up to 60% on its films, which came into effect on April 1, 2022.
This suggested 60% price hike now looks more likely to be applicable in Asian markets with reports of PetaPixel stating that Fujifilm USA says film prices in the United States will increase by “only” 25%.
Factors pushing prices up
Major factors driving up camera equipment costs include the global shortage of semiconductors, rising inflation, difficulties in sourcing key product components, the continued impact of the Covid pandemic, the impact of Brexit on the UK and extremely inflated freight/shipping costs. around the world.
AP has also reached out to all other major camera equipment manufacturers – including Canon, Sony and Fujifilm – and we’ll let you know of any price increases, or freezes, on camera equipment as soon as we have it.
Panasonic: no price increase on cameras or lenses
Nikon raises prices for imaging products… but not the Z 9
OM Digital Solutions: the prices of lenses are increasing… but not the bodies