Introducing GearUP Students, Adorama’s Exclusive Student Discount Program

At Adorama, we aim to help usher in the next generation of photographers, videographers and storytellers. It’s a tradition we’ve been upholding for decades. We know shopping for photo gear and equipment can be difficult for students, so we’re launching Students GearUP to help new creators share their stories and get their work done without breaking the bank.

Our Students GearUP is an exclusive student discount program to help you get the gear you need for your studies, creative passion, and everything in between.

What is GearUP Students?

Students GearUP is a unique way for students to afford top-tier gear at a discount. We recognize that technology prices can be a burden. Our goal is to help future creators overcome these obstacles. That’s why we’ve partnered with the biggest brands in the industry.

Students enrolled in the program can find exclusive discounts on brands such as Sony, Fuji, Tamron, Sigma, Manfrotto, Zeiss, Hasselblad, Panasonic and many more. We are proud to say that these offers cannot be found anywhere else!

If you’re looking for a new camera body or macro lens that’s on your mind, now’s the time to get it. But it’s not just the cameras. You can find discounts on hard drives, tripods, podcast equipment or lighting to create the perfect studio.

How it works?

It’s quick and only requires three simple steps.

  1. Create an Adorama account or log in to the one you already have.
  2. Verify that you are a current student with Sheer ID online verification.
  3. Wait patiently while we confirm your submission.

Once you’re approved, you’re in the GearUP Student Program and you’ll have access to exclusive offers no one else has. While you wait for your application to be accepted, check out our educational materials to improve your photo, video or audio skills. You can also visit our blog, 42 West, for more tips from the world’s top designers.

Be sure to tag us in your posts, and we look forward to following your new journey. So, gather your friends, apply, grab some good gear, and start creating.


42West by Adorama is the content destination for photographers, filmmakers, audio creatives and all things electronic. Check out our up-to-date editorial articles on all the latest gear, tutorials and interviews with the most relevant insiders in the industry today.

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