INTAGE Accelerates Nationwide Expansion of Digital TV Multi-Media Audience Panel


TOKYO, June 29, 2021 / PRNewswire / – INTAGE Inc., Tokyo, Japan, announce the extension of coverage of its proprietary TV audience panel (i-SSP®) to support further in-depth analysis of TV-Digital (smartphone and desktop) cross-media analysis as well as the impacts of media on consumer purchasing by examining the significant overlap with another panel of consumer purchase owner, SCI®. Expansion has been in progress since early April 2021.

The latest expansion will cover other local areas, in addition to Kanto, Kansai and Chukyo, which i-SSP® Television has so far covered.

The are 3 main value-added offers reinforced by the extension of the i-SSP panel® TV:

[1] Nationwide cross-media advertising measure at the same scale: i-SSP® Monitoring both TV and digital audience of the same people provides detailed analytics on the target area of ​​3 audience models (TV only, digital only, TV and digital) for brands and agencies to verify ROI of each campaign. In addition, with the combination of a targeted survey on each audience segment, this will help clarify information, such as top performing types of consumers interest in certain products and categories, and to what extent the campaign messages really resonates with target consumers.

[2] TV countryside impacts on in-store purchase: by cross-analysis with SCI®, INTAGE’s proprietary consumer panel database, brands and agencies will have a view by zone of the impacts of television advertising on the product on air. Through the establishment of a A B Test survey on exposed and unexposed key marketing indicators, such as brand image, brand awareness, and brand lift, will be analyzed to optimize the next portfolio of campaigns by region.

[3] National share of voice and competitive analysis: i-SSP® TV will help campaign owners understand share of voice, everywhere Japan, at take strategic steps to fill the gaps relative to their competitors.


INTAGE Inc. is a long-time expert in marketing research, consumer paneling and retail tracking. In collaboration with the entities of the INTAGE group, the company leverages its research, data collection and analysis technologies and system solutions to partner with clients in a wide range of industries, provide strategic insights and deliver insights. actionable information needed for their management and marketing decisions. make processes in Japan, all along Asia and all over the world.

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