How to use Effect House, TikTok’s augmented reality tool
Besides the social applications of AR, pragmatic uses fascinate Bouffard. For example, your public transportation card could be used to display a route map. He says, “Social AR can get you lots of views and visibility, but more technical AR lets you discover cool tools and it’s recognized by the community.”
According to Kuzlin, different platforms are better suited to different types of filters, “In my opinion, Instagram leans more into beauty filters, Snapchat leans into something more technically advanced, and TikTok leans into fun and beauty. madness.” He emphasizes the ephemeral culture of TikTok: “It is important to know that trends appear randomly, and they can last a week, two weeks, maybe a few months. It’s really important to join the trends quickly.
Even someone with an established niche within the AR community finds it necessary to stay flexible and adapt to what the audience wants. Sophie Katirai is a Canadian designer who now lives in Dubai and creates makeup filters. She even has sold one to Kylie Jenner. Katirai compares the ever-changing and cyclical trends in the fashion industry to the trends she sees emerging in AR filters.
She says: “I’m trying to be more natural now, because I don’t want to be misunderstood or make someone feel like they’re not pretty enough to need that filter. to change faces.” Although Katirai considers more natural makeup effects in vogue, a segment of her fanbase misses the most fantastical face filters with saucer eyes and plump lips.
The Future of Augmented Reality and Hearty Social AR
When trying your hand at creating filters, remember that social media is mimetic. Platform designers iterate on features from other platforms. Creators take creators, sometimes in harmful ways. Designers creating popular AR filters are seeing copies and variations of their work proliferate across platforms. Don’t be caught off guard when one of your filters takes off and imitators pop up instantly.
Speaking about her TikTok filters, Kuzlin said, “After the Krissed filter, I recreated my Anna Wintour filter with her signature haircut and the glasses.” He first made the effect for Instagram. Kuzlin believes someone internally at TikTok saw the filter’s wide use and created the Pixie Shades filter for their platform. After discovering the similar filter, he felt driven to submit his iteration to TikTok. from Kuzlin ANNA effect is currently in over 110,000 videos; TikTok Pixie Shades Effect is currently in over 180,000 videos. (Full disclosure: Anna Wintour is the Global Editorial Director of Condé Nast, WIRED’s parent company.)
Who has the right to represent real people and physical objects in AR? It makes sense to allow anyone to add a 3D model of a cardboard box to their unique effect on social media, but what if the box is designed to look like it contains the elusive ps5? As our synthetic realities continue to dissolve the boundary between the physical and the digital, more complex questions arise about our relationship with AR. A simple filter you create for TikTok has the potential to change people’s perception of reality.
When it comes to makeup and other beauty filters, Katirai believes a positive future for social effects can allow for more detailed customization on the user side. “I think the future might give people the ability to decide what they want the filter to do,” she says.
Although the urge to acquire AR skills is not yet as ubiquitous as the tech industry learn to code mantra, the interesting ability can be a great creative outlet for newbies and a lucrative venture for the more experienced. Bend reality to your vision, then see who decides to follow and the adjustments they make along the way.