iPhone media production is an essential part of modern marketing.
There’s no doubt that shooting video with your iPhone is the way of the future for modern marketing and media creation.
It’s so easy, accessible and inexpensive to shoot, edit and publish digitally from a mobile device and that’s why it’s the clear choice for businesses of all sizes.
Businesses are using social media to connect with their customers on a deeper level than ever before. And what better than video to achieve this?
The best part about shooting video with an iPhone is how easy it can be. All you need is your phone and some basic knowledge of how the camera works.
In this article, we’ll explain everything you need to know about shooting video with an iPhone, so you can get started right away!
The four ways to make your iPhone videos more professional include gear, settings, location, and footage.
Let’s start with the equipment.
Equipment
The first thing you’ll want is a tripod or stand for your phone. There are tons of options, but the good thing about using one is that it will help keep everything steady and ensure your video isn’t shaky or blurry.
Next, you will need some sort of lighting setup, whether it is a simple lamp or an actual lighting kit. Lighting is key when shooting with your phone, as it helps highlight the subject and ensure everything looks good from every angle.
Finally, make sure you have some sort of microphone for your phone so that the sound quality is up to par. It can be as simple as buying an adapter that lets you connect an external mic via Bluetooth or a 3.5mm jack (allowing you to record audio with any headphones). Or if you want something more advanced than that, there are also wireless mics specifically designed for smartphones!
Settings
If you’re like most people, you probably fire up your iPhone and start shooting. But did you know that by changing a few of the default iPhone camera settings, you can shoot even better looking videos with your iPhone?
In this step-by-step guide, we’ll dive into the world of iPhone video settings and walk you through everything you need to enable or disable. So are you ready? Let’s go!
First, open the “Settings” app on your iPhone and scroll down to “Camera”.
Resolution
To improve your iPhone video quality, visit the “Record Video” tab.
On this page, you will see a bunch of options.
The first thing you can do is press “HD 60 fps” and then press the record button. This feature will allow smoother video and higher resolution than other frame rates.
You can also change the format from H264 to H265 if you want to save space on your phone or improve the quality by using less bandwidth.
If you want to shoot in slow motion, tap “Slow Motion Video”, then choose between 240 fps at 1080p or 120 fps at 720p.
Frame rate
You can record video in a number of different frame rates, but here’s what you need to know about the two most common: 30 fps and 60 fps.
30 fps is what most TV shows and soap operas use, and 60 fps is great if you intend to slow down your footage when editing.
You can now even record slow motion videos in HD 1080p at 120fps or 240fps. To access these settings, return to the main camera settings page, then tap on “Slow Motion Record”.
We prefer 24 fps. This frame rate feels more cinematic and achieves the visual style we are looking for in our corporate videos.
Camera grid
Visit the main camera settings page and enable “Grid”.
The grid becomes your guide to practicing professional composition of your shot and applying the rule of thirds. The grid view will help you center your subject, frame someone’s eyes, or just make sure your product or subject stays in frame.
Airplane mode
While shooting videos from your phone, we recommend recording with airplane mode enabled. This will eliminate any interruptions from unannounced phone calls or notifications that will stop your recording.
Video Modes
There are several different video modes you can use to get the most out of your iPhone.
- Cinematic Mode: This mode will give you a cinematic look for your videos. When shooting in this mode, it is best to set the exposure to automatic and focus in the center.
- Timelapse mode: Timelapse videos capture time beautifully. When shooting in this mode, it’s best to set the exposure to auto, focus in the center, and set your shutter speed to 1/60th or faster. You can also use the stand option if you want to capture multiple exposures at once.
- Slow motion: Slow motion videos allow you to slow down the action to make it appear to be moving fast. When shooting in this mode, it’s best to set the exposure to automatic and focus in the center, but make sure you don’t go too high or it will get blurry!
Location
First, you need to find a place where there are no distractions or sounds. This means avoiding busy streets and crowded places, such as parks and cafes.
You also want a place where you have plenty of light so you can see what you’re doing when filming. And if possible, pick a location where there’s only one entrance/exit so people don’t walk past your camera as they move through the space.
Pictures
If you’re using an iPhone to shoot video, there are a few things to keep in mind.
First of all, if you want to transfer the pictures from your phone to your computer, don’t do it by SMS or email. It’s a compressed way of sending the file, and it’ll be harder for you to work with the footage once it’s on your computer. Instead, use Airdrop or plug in your iPhone and transfer files that way.
Second, make sure you have enough storage space on your iPhone before shooting a video! It’s so easy to forget this one, but if there’s not enough room on your phone when you’re filming, it can cause problems later when you try to access it.
Finally, when editing video on an iPhone, remember that there are apps like Videoshop and Filmic Pro that will let you adjust color and contrast in post-production. These apps can give your video a little extra polish that an app like Instagram (which only allows users to add filters) might lack.
As you can see, shooting a video with an iPhone is easy! You don’t have to be a professional videographer to create videos for your business. If you have the right tools, it’s easy for anyone.
About the show, In the studio
welcome to In the studiowhere I invite you into the studio to learn how to build an engaged community with the media.
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To do this, you need to become a media company. You need to step into the studio to create content that consistently engages your community.
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