Growing demand in the United States, Europe and Asia to drive the sublimated sportswear market

PORTLAND, OREGON, USA, July 23, 2022 / – Sublimated Sportswear Market Outlook – 2028

Sublimated sportswear is printed clothing worn by the athlete. Tracksuits, shorts, t-shirts, skirts and more are the sportswear that sublimating dye is used on to personalize different kinds of designs and styles. Sublimated sportswear is made through a digital process known as dye-sublimation printing, which uses ink or disperse dye to create various patterns on the fabric. Sublimation dyes are filled into the printer and the designs are printed onto the transfer paper, then heat is applied to transfer the ink to the fabric and finally the fabrics with the design are sewn together. Generally, sublimation is a process in which a solid state changes to a gaseous state without changing to a liquid state, similarly, the ink or dye used for printing changes to a gaseous state through the application of heat. and fuses in the fabric. Sublimation printing can only be used on polyester fabric within the temperature range of 380-420 degrees Fahrenheit.

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Analysis of the COVID-19 scenario:

The COVID-19 pandemic has impacted the sublimated sportswear market in terms of sales and revenue loss. The market was strongly impacted by the containment implemented in several countries.
Industries have faced lost revenue and financial pressures. Shutdown orders in various countries have temporarily shut down industries.
The closure of various manufacturing units has occurred due to the shortage of raw materials and labor.
The distribution channel such as retail stores lost a huge amount of sales due to the postponement of sporting events and social distancing practices.
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Main impact factors: analysis of market scenarios, trends, drivers and impact analysis

Sublimated sportswear has created a trend in the sportswear industry. Previously, screen printing was used to design sportswear, but its high installation cost, excessive time consumption, limited color gamut, and fading of design colors in a short time replaced it with the digital printing. Sublimation printing has proven effective in reducing production costs compared to traditional means of printing.

Increased awareness of technology, innovative equipment features, increased disposable income, fashion and trend changes, celebrity endorsement, jersey self-customization options, aesthetic appeal of sportswear, increased durability of sportswear. sports and minimal time consumption are the driving factors driving the growth of the market.

Current trends in digital printing in the sublimated sportswear market

Sportswear industries have turned to sublimation printing as it is a cheap and cost effective method. It is also an eco-friendly printing process that takes less time. The fashion and style boom among Gen Z has created the need for stylish and attractive sportswear in the market.

Awareness of new designs and customization options in sportswear has created an increase in sublimated sportswear. Mainstream customers such as professional sports teams are the main customers for sublimated sportswear. The inclination of young people towards sports and their clothes has sparked people’s interest in digitally designed sportswear. A wide variety of designs and styles are available in the sportswear category, which has been attracting people at a rapid pace. The major brands in the sportswear market are investing in new technologies and launching variations of sublimated sportswear. Augusta Sportswear Brands has launched a sublimation design platform, Freestyle Sublimation, through which customers can customize their designs through mobile devices or desktop computers with a user-friendly interface.

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Key benefits of the report:

This study presents the analytical representation of the Global Sublimated Sportswear Market along with current trends and future estimations to determine the impending pockets of investment.

The report presents information related to key drivers, restraints, and opportunities, along with a detailed analysis of the global Sublimated Sportswear market share.

Current market is quantitatively analyzed from 2020 to 2027 to highlight the growth scenario of the global Sublimated Sportswear market.

Porter’s five forces analysis illustrates the power of buyers and suppliers in the marketplace.

The report provides a detailed analysis of the Global Sublimated Sportswear Market based on the intensity of the competition and how the competition will shape in the coming years.

Questions Answered in Sublimated Sportswear Market Research Report:

Who are the major market players active in the Sublimated Sportswear Market?
What are the current trends that will influence the market in the coming years?
What are the market drivers, restraints and opportunities?
What future projections would make it possible to take new strategic actions?

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Reasons to Buy this Sublimated Sportswear Market Report:

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David Correa
Allied Analytics LLP
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