Global Print Advertising Distribution Market Report 2022

The main players in the print advertising distribution market are Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, RR Donnelley, Axel Springer, Pearson PLC, Sensory Interactive, Valassis and Soft signage.

New York, December 31, 2021 (GLOBE NEWSWIRE) – announces the publication of the report “Print Advertising Distribution Global Market Report 2022” –

The global print advertising distribution market is expected to grow from $ 27.43 billion in 2021 to $ 29.99 billion in 2022 at a compound annual growth rate (CAGR) of 9.3%. The growth is mainly driven by companies reorganizing their operations and recovering from the impact of COVID-19, which previously led to restrictive containment measures involving social distancing, remote working and the shutdown of business activities that have resulted in operational challenges. The market is expected to reach $ 40.91 billion in 2026 at a CAGR of 8.1%.

The print advertising distribution market consists of the revenue generated from the provision of services by entities (organizations, independent traders and partnerships) that are involved in the distribution and delivery of advertising material such as product samples, flyers , brochures and coupons, among others by door-to-door. -the promotion of the door, the placement of flyers and the distribution of samples in retail stores. Only goods and services traded between entities or sold to final consumers are included.

The main types of print advertising distribution are newspapers, magazines, posters and banners, and others (brochures, guides, business cards, brochures). A newspaper is a monthly publication that contains written information about current events and is often typed in black ink on a white or gray background.

The various services offered include direct distribution of advertising material, circular direct distribution services, direct coupon distribution services, directory telephone, door-to-door distribution of advertising material, direct distribution services. prospectus, direct flyer distribution services and direct sample distribution services and are used by retail, electronics and telecommunications, insurance, finance and others. The different sizes of businesses include large companies and small and medium-sized businesses.

The regions covered in this report are Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East & Africa.

An increase in the consumer base is expected to stimulate demand for the print advertising distribution market. Print advertising will continue to have a strong consumer base because print advertising provides readers with reliable, high quality content to build credibility, and advertisers can easily leverage that credibility. .

According to a national survey of Internet users in the United States, about 82% of Americans found print ads more reliable than online advertising. People of all ages read the newspapers and magazines that are the backbone of these print ads, however, the majority of consumers are older. adults and long-time readers.

They find it easy to read newspapers because it gives them the leisure to read according to their time, and also that they use much less digital applications and spend less time on gadgets. Hence, an increasing number of consumers is expected to fuel the demand for the print advertising distribution market.

The launch of augmented reality is gaining popularity in the print advertising distribution market. The main players in the sector are constantly focused on introducing innovations and technologies to better meet the needs of consumers.

For example, in 2021, Threekit reports that 83.1 million consumers in the United States use AR monthly, the number of AR users is expected to reach 17% by 2022. The trend of augmented reality to combine print and digital is a new way to connect with users. This combination has given birth to incredible campaigns that provide advertisers with new opportunities to create a virtual storefront on any print marketing medium. The best example is the Australian wine brand “19 Crimes”, whose labels incorporate AR technology. When users scan the tag with an AR app on their phone, the tag comes to life and the person on the tag tells the story of 19 crimes.

The print advertising distribution market revenue is expected to decline due to the massive business closures limiting the growth of the market. According to CNN Business, in 2019, U.S. retailers announced 9,302 store closings, mostly due to bankruptcies.

Due to the massive store closings, not only were print subscriptions lagging behind, there were also no new business promotions, which meant there were no print ads, decreasing by subsequently the revenues generated by the print advertising distribution market.

In November 2019, Hood Packaging Corporation, a U.S. manufacturer of packaging materials, acquired TC Transcontinental, a Canadian commercial printing and specialty media company, for $ 180 million. With the acquisition of TC Transcontinental, Hood Packaging Corporation acquires the paper and woven polypropylene packaging businesses of TC Transcontinental.

TC Transcontinental is a company committed to providing innovative integrated printing solutions to publishers and merchants across North America.

The countries covered by the print advertising distribution market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom and the United States.

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