Esko appoints Juan Da Silva Managing Director Latin America
Beginning March 7, 2022, da Silva will be responsible for managing the commercial, support and financial performance of the Latin American business, operating from the company’s offices in São Paulo, Brazil.
“Last year I had the privilege of leading the Esko team as Sales Director for the Northern Cone, where we successfully integrated AVT’s sales in the region,” says da Silva. “I am delighted to now take on the role of Managing Director at what continues to be a very exciting time for the business, with a clear focus on delivering innovations that support our customers throughout their journey of digital transformation.”
Juan has an impressive 35 years of experience in the printing industry, 32 of them in Latin America. During his career, he spent 19 years in market development at Eastman Kodak, Atlantic Zeiser and X-Rite, where he was instrumental in launching the brand, products and technology. He spent the next 12 years at AVT, expanding market penetration and product recognition in the packaging, label and metals markets.
“I look forward to supporting the region as we seek to expand our presence in the flexo market with Esko Crystal technology and continue to demonstrate the incredible benefits our customers can enjoy with the AVT complete inspection system,” says da Silva. “As I will retain my responsibilities as Director of Sales for North Cone, I also look forward to continuing to work with this talented team to drive sales and support, unlock new software opportunities and improve channel management.”